Course Modules

Unlock Your Potential: Master Digital Marketing with Our Comprehensive Program
Discover the pinnacle of digital marketing education with our exclusive program, unmatched in its depth and comprehensiveness. Unlike any other course available, we offer an unparalleled opportunity to delve into all 16 modules, covering both basic and advanced aspects of digital marketing.
Led by seasoned experts in the field, our trainers bring a wealth of experience and expertise to the table, ensuring that you receive top-notch instruction every step of the way. What sets us apart is our commitment to providing hands-on, practical learning experiences. Through live projects integrated into each module, you will gain invaluable real-world insights and skills that transcend theoretical knowledge.
Our program is designed to cater to individuals seeking a thorough understanding of digital marketing, whether they are beginners looking to build a solid foundation or seasoned professionals aiming to refine their expertise. Each module is meticulously crafted to cover key concepts, strategies, and techniques essential for success in today’s digital landscape.
Moreover, our flexible approach allows for customization to suit your specific needs and preferences. Whether you prefer to complete the entire course or opt for individual short-term modules, the choice is yours. Additionally, for those seeking a more immersive learning experience, we offer internship programs where you can apply your newfound knowledge in a professional setting under the guidance of industry professionals.
The 50 modules included in our curriculum encompass a wide range of topics, ensuring that you receive a comprehensive education that prepares you for any digital marketing challenge. From SEO and social media marketing to email marketing and content strategy, each module is carefully curated to provide you with the skills and insights necessary to excel in today’s competitive landscape.
With our program, you can rest assured that you are receiving the most up-to-date and relevant training available. We stay ahead of the curve, constantly updating our curriculum to reflect the latest trends, technologies, and best practices in the ever-evolving field of digital marketing.
In conclusion, if you’re looking for a digital marketing course that offers unparalleled depth, expertise, and practical learning opportunities, look no further. Join us and unlock your potential to thrive in the dynamic world of digital marketing.
Course Module
The only digital marketing course program where you get in- depth knowledge of all the 50 modules (Basic & Advanced Course) of digital marketing from highly qualified and experienced trainer. They will give you live projects of all modules. The same modules can be trained an individual short-term courses and under internship program.
DIGITAL MARKETING FUNDAMENTALS
What is Digital Marketing?
Importance of Digital Marketing
How Digital Marketing works?
Preface to Digital Marketing
Significance of SEO
Main Search Engines
SEARCH ENGINE OPTIMIZATION (SEO)
What is SEO? Need of Search Engine Optimization
How search engine works?
Major functions of a search engine
Different types of keywords
Google keyword planner tool
WEBSITE PLANNING, DESIGNING & CREATION
How to Choose a Domain Name?
Understand Website Navigation, site structure etc.
Types of websites
Websites Vs Portals
Architecture of Website
ON PAGE OPTIMIZATION
Site Analysis
Keywords Analysis
Meta Tag Development
Canonical Implementation
Creating Sitemap
Creating Robots file
Optimize SEO Content & Check Duplicate Content
Keyword Density
Internal linking
Image optimization
How to write an optimized content?
SEARCH ENGINE MARKETING (SEM)
Introduction of Google AdWords
Understanding Advertising Goal
Keywords research
Creating campaigns and ad groups
Bidding Strategy
Campaign Optimization
Campaign reporting
Billing & Accounts
Search Advertising Module
Display Advertising Module
Video Advertising Module
Mobile Advertising
OFF PAGE OPTIMIZATION
Directory Submission
Social Bookmarking Submission
Articles Submission
Press Release Submission
Forum Submission
PPT Submission
PDF Submission
Classified Submission
Business Local Listing
Blog Commenting
Google Maps
RSS Submission
ONLINE LEAD GENERATION
What is Lead Generation?
Basic concepts of lead generation
Why Lead generation is important for your business?
How to squeeze pages, work with Templates?
Understand tools for generation of Leads
Website VS. Landing Page
Lead generation Strategies
Understanding Lead Funnel
GRAPHIC DESIGNING
Social media creative
Video Editing
Reels
Banners
Catalogs
E-MAIL MARKETING
What is E-mail marketing and How E-mail works?
Types of E-Mail Marketing
Implementing effective E-mail campaigns
Designing Principles for E-mail newsletters
How to create a HTML E-mail?
Implement A/B Testing and improve ROI from entire E-mail marketing activity.
MOBILE MARKETING
Understanding Mobile Devices
The development of Mobile Marketing
Various Forms of Mobile Marketing
Mobile Marketing Vs Web Marketing
Mobile Marketing & Social Media
Geo–Targeting your Campaign for Smart Phones
Measuring, Managing & Analysis of your Campaigns
Creating Mobile Website through WordPress
Using Tools to create
GOOGLE ANALYTICS
What is Website Analytics?
How Google Analytics works?
How to Set up Google Analytics Account?
How to add Analytics code in a Website?
Account Structure
Gaining Google Analytics insights
Measuring website traffic
Understanding Goals and conversions
How to set up Goals?
Understanding Different type of goals
Setting up goal and event tracking
GOOGLE ADSENSE
What is AdSense?
How to get approved for AdSense?
How to get Google AdSense approval by Google Using your Blog/Website & YouTube Channel etc.
Do’s and Don’ts of AdSense Approval
Using your Google AdSense Account Interface
Placing ads on your blog
Custom Ads
Learn How to make money online with Google AdSense program