Course Modules
Course Module
Digital Marketing course is thoughtfully designed to equip learners with practical knowledge and job-ready skills through a blend of Basic and Advanced modules. Whether you’re just starting out or looking to deepen your expertise, our curriculum ensures a complete understanding of digital marketing strategies, tools, and trends.
Basic Modules
Our Basic modules lay a strong foundation for anyone entering the digital marketing space. Starting with an Introduction to Digital Marketing, students progress through critical areas such as:
Search Engine Optimization (SEO) – covering On-page, Off-page, and Technical SEO techniques to improve website visibility.
Keyword Research – identifying the right keywords to target for organic growth.
Google Analytics – tracking user behavior and campaign performance.
Webmaster Tools (Search Console) – managing website performance in search results.
AI in Digital Marketing – exploring how artificial intelligence enhances campaigns and automation.
Content Marketing – strategies for creating compelling and value-driven content.
Social Media Optimization (SMO) – optimizing content across social media platforms.
Graphic Design Tools – hands-on training with Photoshop and Canva for creating engaging visuals.
Video Advertising – essentials of video content creation and promotion.
Online Reputation Management (ORM) – maintaining a positive brand presence online.
Advanced Modules
For those ready to take their skills further, our Advanced modules dive into performance marketing and specialized tools:
Lead Generation – using digital channels to attract and convert leads.
Google Ads – mastering search, display, shopping, and app campaigns.
YouTube Ads, Facebook Ads, and Instagram Ads – building targeted video and social ad campaigns.
Display Advertising – creating banner ads and managing placements.
Email Marketing – crafting impactful email campaigns for engagement and conversion.
Google Map (GMB) Creation and Verification – setting up and optimizing local business profiles.
Web Hosting and Domain – understanding website infrastructure.
Website Design – designing and managing responsive, user-friendly websites.
Each module is practical, up-to-date, and led by experienced trainers. Learners work on real-time projects and get access to certification upon completion.
DIGITAL MARKETING FUNDAMENTALS
What is Digital Marketing?
Importance of Digital Marketing
How Digital Marketing works?
Preface to Digital Marketing
Significance of SEO
Main Search Engines
SEARCH ENGINE OPTIMIZATION (SEO)
What is SEO? Need of Search Engine Optimization
How search engine works?
Major functions of a search engine
Different types of keywords
Google keyword planner tool
WEBSITE PLANNING, DESIGNING & CREATION
How to Choose a Domain Name?
Understand Website Navigation, site structure etc.
Types of websites
Websites Vs Portals
Architecture of Website
ON PAGE OPTIMIZATION
Site Analysis
Keywords Analysis
Meta Tag Development
Canonical Implementation
Creating Sitemap
Creating Robots file
Optimize SEO Content & Check Duplicate Content
Keyword Density
Internal linking
Image optimization
How to write an optimized content?
SEARCH ENGINE MARKETING (SEM)
Introduction of Google AdWords
Understanding Advertising Goal
Keywords research
Creating campaigns and ad groups
Bidding Strategy
Campaign Optimization
Campaign reporting
Billing & Accounts
Search Advertising Module
Display Advertising Module
Video Advertising Module
Mobile Advertising
OFF PAGE OPTIMIZATION
Directory Submission
Social Bookmarking Submission
Articles Submission
Press Release Submission
Forum Submission
PPT Submission
PDF Submission
Classified Submission
Business Local Listing
Blog Commenting
Google Maps
RSS Submission
ONLINE LEAD GENERATION
What is Lead Generation?
Basic concepts of lead generation
Why Lead generation is important for your business?
How to squeeze pages, work with Templates?
Understand tools for generation of Leads
Website VS. Landing Page
Lead generation Strategies
Understanding Lead Funnel
GRAPHIC DESIGNING
Social media creative
Video Editing
Reels
Banners
Catalogs
E-MAIL MARKETING
What is E-mail marketing and How E-mail works?
Types of E-Mail Marketing
Implementing effective E-mail campaigns
Designing Principles for E-mail newsletters
How to create a HTML E-mail?
Implement A/B Testing and improve ROI from entire E-mail marketing activity.
MOBILE MARKETING
Understanding Mobile Devices
The development of Mobile Marketing
Various Forms of Mobile Marketing
Mobile Marketing Vs Web Marketing
Mobile Marketing & Social Media
Geo–Targeting your Campaign for Smart Phones
Measuring, Managing & Analysis of your Campaigns
Creating Mobile Website through WordPress
Using Tools to create
GOOGLE ANALYTICS
What is Website Analytics?
How Google Analytics works?
How to Set up Google Analytics Account?
How to add Analytics code in a Website?
Account Structure
Gaining Google Analytics insights
Measuring website traffic
Understanding Goals and conversions
How to set up Goals?
Understanding Different type of goals
Setting up goal and event tracking
GOOGLE ADSENSE
What is AdSense?
How to get approved for AdSense?
How to get Google AdSense approval by Google Using your Blog/Website & YouTube Channel etc.
Do’s and Don’ts of AdSense Approval
Using your Google AdSense Account Interface
Placing ads on your blog
Custom Ads
Learn How to make money online with Google AdSense program